A right brewhaha

I like beer.

I like beer a lot.

I don’t know why but I just do.

I prefer the weaker brews, so, whether it’s an English-style bitter or a continental lager, about 3.5 to 4.5% ABV maximum usually does me, with 5% tops.

There’s a couple of reasons for this. Firstly, I don’t like the taste of a great many strong beers and secondly, I enjoy the factor of quantity when drinking beer, so I’m after ‘session beer’ strength.

Anyway, I definitely won’t be buying any of this.

It’s an 18.2% stout that will be brewed as a limited run of 3000 bottles and will retail at £9.99.

BrewDog founder James Watt said: “Mass-market, industrially-brewed lagers are so bland and tasteless that you are seduced into drinking a lot of them.

“We’ve been challenging people to drink less alcohol, and educating the palates of drinkers with progressive craft-brewed beers which have an amazing depth of flavour, body and character.

“The beers we make at BrewDog, including Tokyo*, are providing a cure to binge beer-drinking.”

I think it’s a pity that Mr Watt opened his mouth to justify and defend brewing such a strong beer, because first of all, it’s bollocks to claim that it’s a cure for binge beer-drinking and secondly, why does he need to in the first place?

I suppose he was worried about comments like these from the usual guardians of public morality and safety:

…Alcohol Focus Scotland chief executive Jack Law warned high alcohol percentage beer could cause as much damage as drinking to excess.

“This company is completely deluded if they think that an 18.2% abv, (alcohol by volume), beer will help solve Scotland’s alcohol problems,” he said.

“It is utterly irresponsible to bring out a beer which is so strong at a time when Scotland is facing unprecedented levels of alcohol-related health and social harm.

“Just one bottle of this beer contains six units of alcohol – twice the recommended daily limit.”

But that’s equally bollocks.

Binge drinkers are more likely to spend a tenner on a case of Stella or two 4-packs of Special Brew at Tesco, rather than a limited edition beer from a specialist outlet.

In fact, a bottle of Tokyo* would be the last thing a binge beer-drinker would buy with a tenner.

The clue’s in the fucking word ‘binge’, Mr Law.

Just leave us the fuck alone.

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4 Responses

  1. Totally agree re: the morality bleating.

    I’d be interested to try that 18.2 stuff, because I know BrewDog have a great reputation for what they’re doing in the avant-garde beer world. Like you, though, I tend not to like the 5%+ beers so much… they have to whack so much extra sugar in some of them, you just end up tasting the alcohol more than anything else.

  2. I’m with you on this – there’s no relationship that I’ve detected between increased alcohol content and flavour. That doesn’t rule out the possibility that a particular well-flavoured beer might be stronger than average, but it isn’t flavour that attracts the pisshead, it’s the relationship between price and alcohol.
    Alco-piss and cider seem to have a “strong” following …

  3. I once had a very strange evening with my brother-in-law and a couple of Dutch blokes in the bar of a caravan site in Belgium at a place with the great name of Loppem.
    We agreed from the outset that the bar really did have an amazing number of amazing looking bottled beers.
    We also agreed that it would be great to taste each one.
    So, one by one, we ordered a bottle of everything – there must have been some 30+ beers or so and we sampled each one by sharing the bottle.
    Needless to say we all got totally wrecked and to this day I don’t know how many of the different brews we got through.

  4. […] did notice references to drinking “proper” beer on Steve Shark and (several times recently) on Man Widdecombe. Drinking “proper” beer goes, perhaps, […]

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